{"product_id":"eastern-beef-ularthu-masala-100g","title":"Eastern Beef Ularthu Masala (100g)","description":"\u003cp\u003eBring the deep, fiery warmth of traditional Kerala-style beef roast to your kitchen with \u003cb\u003eEastern Beef Ularthu Masala (100g)\u003c\/b\u003e. Perfectly balanced with slow-roasted spices, black pepper, garlic, and fennel, this classic blend gives your meat dishes the signature dark, caramelized finish and robust aroma of authentic South Indian \u003ci\u003eBeef Ularthiyathu\u003c\/i\u003e—no tedious spice grinding required.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eKey Highlights\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eAuthentic Flavor:\u003c\/b\u003e Recreates classic Kerala tavern-style dry beef fry with a perfect heat-to-spice ratio.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003ePremium Ingredients:\u003c\/b\u003e Crafted from high-grade roasted red chilies, coriander, black pepper, fennel, and garlic.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eVersatile Use:\u003c\/b\u003e Works exceptionally well with beef, mutton, mushrooms, or roasted root vegetables.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eEffortless Cooking:\u003c\/b\u003e Minimizes prep time—simply marinate, slow cook, and sear with coconut pieces and curry leaves.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eProduct Details\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eNet Weight:\u003c\/b\u003e 100g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eDietary Info:\u003c\/b\u003e Vegetarian (spice blend formulation)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eStorage Instructions:\u003c\/b\u003e Store in a cool, dry place. Transfer to an airtight container after opening to retain aroma.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Eastern","offers":[{"title":"Default Title","offer_id":65450175758685,"sku":null,"price":2.32,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/0761\/4301\/files\/beefularthu.jpg?v=1785762656","url":"https:\/\/indianspicebasket.be\/products\/eastern-beef-ularthu-masala-100g","provider":"Indian Spice Basket","version":"1.0","type":"link"}